As a 5th generation farmer in California, Morgan has an extensive background in agriculture. Morgan’s family has been farming within the Sacramento Valley for over 150 years and for him, farming is a way of life. His main farming experience was in grains and trees, so the next logical step for him was grapes. In 2012 Morgan moved to Sonoma County in search of a new adventure and began his employment with Bacchus Vineyard Management. Four years later, Morgan brought his “farm tough” skill set to Atlas Vineyard Management in late 2016 as a vineyard manager for the North Coast.