Before joining starting Atlas Wine Co, Alex worked in wine regions all over the world like Languedoc-Roussillon, Rhone, New Zealand, Australia, and Tasmania. He was also was a wine technical consultant where he oversaw Maturity Assessments, Sensory Analysis, Yeast Selection, Fermentation, Aging Management, and R&D programs for the likes of Kendall-Jackson, Diageo, Opus One, Mumm, Chandon, Gallo, Constellation, and Concha Y Toro.
In 2015, Alex took over Atlas Wine Co. as general manager and winemaker and restructured their strategy based on the experience that lives in his DNA – he wanted to provide the American consumer the same benefits that the French take for granted, great wines at great value. In the USA it is rare to find high-quality wines at affordable prices, which prices good wine out of the market for most everyday people.
Today, it is with that goal in mind, that he has developed what we believe to be the best value wine brands in the market. He accomplishes this by sourcing and working directly with phenomenal hidden gem vineyards from lesser-known wine regions in California and Oregon. He works hand in hand with the growers cultivating both extraordinary fruit and long-term relationships.